Medify Air
An online store for an air purifier brand
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Medify Air sells HEPA air purifiers and replacement filters on the US market. The store leads the customer from comparing models, through buying a unit, to recurring filter delivery.
- models in the comparison table
- 5
- main sales market
- USA
- two customer groups
- B2C + B2B
The challenge
The range includes several models that differ in coverage, price and purpose, and the customer has to understand quickly which one fits their room. Filters are a second source of revenue and need regular replacement, so the store should make repeat orders easy.
The solution
The homepage and product pages guide the choice by room size, with a table comparing models side by side. The Filter Club programme turns a one-off filter purchase into a subscription delivered at a chosen cadence.
What we built
Model comparison
Coverage, fan speeds, colours, price and customer ratings in one table.
Filter subscription
Filter Club with recurring delivery, a discount and cancellation at any time.
Reviews on products
Ratings and review counts visible already on product lists.
Offer for businesses
A separate path for business customers.
HSA/FSA payments
Purchases using US health spending accounts.
Mobile version
The full purchase path designed for the phone.
Scope of work
Technology
- Shopify
Tell us about your project
Tell us what you want to build or verify. We'll come back with questions, a proposed approach and an estimate.
Free estimate · NDA on request
What happens next
- 1A short call
- 2Estimate with a schedule
- 3Work begins